3 Insights into Email Advertising
No doubt, email marketing is a hot topic. Businesses have flocked to email service providers by the hundreds of thousands. In most cases, email marketing refers to follow-up marketing to existing...
View ArticlePersonalized Emails Earn Huge Results
Last month, Scott Martineau introduced the Perfect Customer Lifecycle marketing framework. I’m excited to be working with the marketing department to develop a fantastic new report that will give you...
View ArticleIs Email Marketing Dying?
Some marketing thought leaders and pundits out there claim that email marketing is dying. Some have even claimed that it’s already dead. I’d argue the opposite. In fact, I think these people are being...
View Article5 Practical Tips to Improve Your Inbox Placement
In an email deliverability study published by ReturnPath, it was discovered that only 81 percent of messages actually reach the inbox sent by commercial email senders. This means that approximately 2...
View ArticleContent Fuels Sales for B2B & B2C Businesses
We’ve seen that a lot of local service providers and businesses with complex sales funnels have a need to attract traffic and convert leads. In a study conducted by eMarketer, it showed that lead...
View ArticleContent Marketing is Growing Among Small Businesses, But Challenges Await
Content marketing has quickly spread from enterprises to the likes of small businesses and entrepreneurs. Why? Because it works to increase traffic, raise awareness and, ultimately, increase sales....
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